In July 2024, my husband took a leap and launched his private practice after six years of working in the field. The idea of going independent felt daunting—sky-high costs and aggressive non-competes made it seem almost impossible.

That’s when we teamed up. With his passion for medicine and my 20+ years of experience in design and marketing, we created a plan. And it worked.

By combining my expertise with a deep understanding of the medical world through my husband, I knew how to position his practice to thrive in today’s competitive healthcare landscape.

I’ve built brands and managed start-ups across various industries—everything from logos and websites to billboards and social media campaigns. But helping my husband grow his practice made me realize just how outdated medical marketing can be—and how crucial inside industry knowledge is for success.

When you’re facing challenges like non-competes, private equity competitors, and the rise of concierge medicine, it’s clear: marketing a medical practice is more than just building a website and opening your doors.