Launch your practice with confidence—
branding, strategy, and growth, all in one place.

Taking the leap into

solo practice?

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Challenges of Going Solo01

Navigating non-competes.

Building a patient base from scratch.

Establishing a strong brand in a competitive market.

Managing marketing while focusing on care.

Securing Financing.

Challenges? Yes.02

Impossible to overcome? No.03

Here's

how we

do it.

Crafting a marketing plan that secures funding

A marketing plan is more than just a roadmap—it’s a tool to secure the funding your practice needs to succeed. Lenders want to see that you have a clear strategy to attract patients, generate revenue, and grow your business. By outlining how you’ll position your practice, reach your audience, and stand out from competitors, you can instill confidence in potential investors. A strong marketing plan doesn’t just secure funding—it sets the stage for long-term success.

Designing a visual brand that doesn't look like the typical practice

Most medical practices look the same—but yours doesn’t have to. By designing a visual brand that breaks away from the typical logos and color schemes, you can stand out in a crowded field. Your brand should reflect your personality, expertise, and the unique care you provide. A fresh, bold identity will not only grab attention but also build trust and make your practice memorable to patients. It’s time to create a brand that feels as unique as the care you deliver.

Optimizing your web presence to help patients find you

Your website isn’t just a digital brochure—it’s how patients find and connect with you. An optimized web presence ensures that your practice shows up in local searches, provides the information patients need, and creates a seamless experience that builds trust. From mobile-friendly design to SEO strategies, every detail works together to attract the right audience and convert them into loyal patients. When your website works for you, it’s easier for patients to find the care they’re looking for—you.

Out-of-the-box networking strategies that honor non-competes

When we're talking about non-competes, creative networking and outreach becomes essential. Traditional methods won’t cut it—you need modern strategies that build connections without breaking the rules. From partnering with unexpected referral sources to becoming a visible presence in your community, there are ways to grow your patient base while respecting boundaries. With the right approach, you can turn networking into a powerful tool to bypass restrictions and establish your practice as a go-to provider.

Advertising that actually grows your practice

Traditional advertising often falls short for solo medical practices, especially with a non-compete. In-person events, partnerships with local businesses, and influencer marketing help you connect directly with your community. Add in organic social media, local print ads, and giveaways, and you’ve got a strategy that sets your practice apart while staying within the rules.

What
makes

Ashley Gay, owner of Digital Ash Agency

me
different?

Embracing Social Media01

Unconventional Sponsorships02

Strategic In-Person Networking03

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case study

Oculofacial Plastic Surgery Practice from $0 to $239K in 90 days

—with a non-compete

Texas Eye Aesthetics business cards designed by Digital Ash Agency

Overview

When launching a new oculofacial plastic surgery practice, the challenges were clear: navigating a strict non-compete, establishing a strong brand identity, and attracting both medical and cosmetic patients. By focusing on the 5 pillars of success—Marketing Plan, Branding, Website, Networking, and Advertising—we built a thriving practice that stands out in a competitive market.

Marketing Plan

The foundation of this practice’s success began with a comprehensive marketing plan. This included:

  • Crafting a mission statement to guide the practice’s vision.
  • Conducting a market analysis to identify patient needs and opportunities.
  • Mapping the non-compete area to define the target market and outreach strategies.
  • Analyzing competitors to pinpoint competitive advantages, such as offering a balance of cosmetic and medical services.
  • Developing a clear brand position and SWOT analysis to highlight strengths and opportunities.

This plan not only provided a roadmap for growth but was also instrumental in securing funding for the practice’s launch.

Branding

The visual identity was designed to break the mold of typical plastic surgery offices, which often lean too masculine or overly feminine. Instead, we struck a balance of warmth and luxury to appeal to both cosmetic and medical patients. This branding approach created an inviting atmosphere that reflected professionalism and trust, ensuring it resonated with the diverse patient base.

Website

The practice’s website was designed to be more than just functional—it became a tool for patient engagement and growth.

  • SEO-friendly content ensured that patients searching for the surgeon could easily find him online.
  • Features were added to encourage new patients to leave reviews, building social proof quickly.
  • The site was structured to provide clear information, making it easy for both medical and cosmetic patients to navigate and book appointments.

Networking

With a strict non-compete in place, creative networking was crucial.

  • The practice partnered with local publications to feature articles about the new surgeon.
  • A grand opening event gained media coverage and community attention.
  • Active participation in the Chamber of Commerce and local Medical Specialty Group chapter helped build visibility among referring doctors.
  • Visits to doctors outside the non-compete area included delivering referral materials and thoughtful gifts for front desk staff to establish connections and goodwill.

Advertising

Advertising efforts were carefully tailored to work within the non-compete limitations.

  • Hyper-local print ads targeted key patient demographics in nearby communities.
  • A social media strategy focused on engaging, geotagged content to increase visibility and attract local followers.
  • Collaborations with local influencers highlighted the practice’s cosmetic offerings, driving awareness in untapped markets.

Future advertising plans will expand further as non-compete restrictions lift, allowing the practice to grow even more.

Results

By implementing these strategies, the practice achieved remarkable success within its first 90 days. Starting from $0, it generated $115K in revenue, secured over 30 referring physicians, and fully booked its operating room days. The combination of a strong brand identity, a patient-friendly website, and creative marketing efforts not only helped the practice overcome its initial challenges but also established a solid foundation for long-term growth and success.
Texas Eye Aesthetics business cards designed by Digital Ash Agency
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Ready to chat about making you dream practice a reality?

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